10 Market Research Tools You Should Use (2023)

From tracking the powerful US Census to instantly calculating percentage change, there are many research tools available to help you in your market research work.
when you drivemarket research, the obvious tool you need is a top-notch survey platform. But let's look at some other tools to help you create the best possible experience for your customers and employees.

Here are 17 of the best.

Want to try Qualtrics? You can use our market research tool for free.

1.Pew Research Center

(a lot)

10 Market Research Tools You Should Use (1)

Careful, rigorous and transparent data. That's what you can expect from ThePew Research Center, a nonprofit organization that conducts research and analysis in a variety of fields. These include:

  • United States politics and politics
  • public opinion polls
  • Social and demographic trends
  • news and media
  • Science
  • Religion
  • technology and internet
  • Hispanic interest
  • world interest

More specific topics of interest and research include:

  • social media
  • online privacy
  • broadband connection
  • IoT (Internet of things)

2.growth bar

(Free trial period)

The fastest and easiest way to conduct market research has to be the growth bar. The tool allows you to conduct real-time market research and instantly unlock key data points about your competitors or websites and the growth channels and keywords that work for them. This data will help you see what others are doing in your field and identify which marketing channels could help you grow your own business.

10 Market Research Tools You Should Use (2)

Look at the following data for each site:

  • domain authority
  • organic traffic
  • The best organic keywords
  • Top paid keywords
  • Backlinks Principales
  • Suggested Keywords
  • Keyword-Suchvolume

Take the next actionable steps to compete in the marketplace by creating fast-ranking content using powerful open AI technology. Type any keyword and instantly get a table of contents that tells you exactly what to write to optimize for SEO. You can also pair this tool with Sitecheckerlink extractorThis allows you to pull all the links from the target website to see who they link to.

3.living facts

(a lot)

Billed as the sister site of the Pew Research Center and created by The Pew Charitable Trusts, Living Facts has a simple tagline: "About Americans Today: Who We Are and How We Live." Our goal is to inform and inspire. And the.'

10 Market Research Tools You Should Use (3)

With a clean, colorful layout and infographics packed with statistics, study quizzes, and fascinating facts, Living Facts covers:

(Video) 10 Free Market Research Tools you should be using in 2022

  • communities
  • democracy
  • Demography
  • Believe
  • Health
  • Money
  • trends
  • Work

4.US Census Business Data

(a lot)

10 Market Research Tools You Should Use (4)

There's nothing better than US Census data when it comes down to it.free market research.
Begin withdata treasures, videos that explain how to access census data to make your business decisions.

Then dive into the data with helpful tools to:

5.Sample Size Calculator

(a lot)

10 Market Research Tools You Should Use (5)

You need to create multi-person surveys to be representative of your audience, but you don't know how many. How are you? use ourssampling calculator.

To put on:

  • confidence level
  • population
  • error range

and calculates the sample size you need in seconds.

6.Google keyword tool

(a lot)

10 Market Research Tools You Should Use (6)

Where the eyes are the window of the soulGoogle keywordsYou are the window to the Internet. Google Keyword Tool is very popular because it accesses the best data: Google's.

To start you need to create onefree adwords accountto access all the results.

This Google tool shows you:

  • Keyword-Suchvolume
  • how competitive are these keywords
  • how keywords are related to each other

you also can

  • Limit your keyword search to one language or geographic area
  • Restrict searches to mobile devices only
  • filter results based on selected criteria


(Contact Usfor a demo and a quote)

(Video) 7 Powerful Market Research Tools You Should Use Right Now!

10 Market Research Tools You Should Use (7)

Finding the right respondents for your surveys is hard work, and a survey that no one answers is pretty useless. By using our panel team, you will have access to hundreds of thousands of opt-in respondents, both B2B and B2C, who have already been vetted and qualified. When our team works on your research project, you can:

  • Choose any target group and access a representative sample
  • Increase the precision of your follow-up study samples, which are 47% more consistent than standard sampling methods
  • Get support for your best study at every step, from launching the survey to reporting the results

8.social mention

(a lot)

10 Market Research Tools You Should Use (8)

Do you want to know what everyone is saying about your brand?social mentionSearches over 100 social networking sites like Facebook, Twitter, Google, blogs, videos, and images for mentions of your brand, competitors, or any keywords you choose to type. It then makes them available to you in a single information channel.

You get four main metrics:

  • Fortaleza– How often your keywords appear on social media.
  • Feeling: Positive x negative mentions
  • dedication: How many people talk about your keywords repeatedly.
  • Reach: sphere of influence, i. h how many unique users mention your keywords.

9.Google trends

(a lot)

10 Market Research Tools You Should Use (9)

While Google Trends has some overlap with Social Mention, it has the added feature of considering Google search engine data.other than thatfor social platforms.

Google Trends:

  • It shows the number of times your search term is entered into Google compared to the total search volume of the website in a given period.
  • It provides keyword and geographic data about Google users.
  • It can be used for comparative keyword research and to detect event-driven keyword spikes.
  • It gives you a broader perspective on the news, opinions, posts and information that affect your brand.

10think with google

(a lot)

10 Market Research Tools You Should Use (10)

This tool gives you all the information you need to discover market trends, understand consumer behavior and gain market insights, ready for your product launch. You'll find everything from general information to ready-to-present statistics and helpful marketing tools.

With fascinating and useful content from Google, with data from your digital searches, Think with Google informs your marketing campaigns:

  • Understand the data with articles that explain its implications
  • Highlight trends in real time
  • Show what other companies have achieved

11Facebook Audience Information

(a lot)

10 Market Research Tools You Should Use (11)

(Video) 9 Free Market Research Tools you should be using in 2021

with valley2.45 billion monthly active users, marketers are missing a trick if they don't follow social media giant Facebook for marketing purposes. ANDFacebook Audience InformationRead information about two groups:

  • People connected to your Facebook page
  • people on facebook usually

This will help you create and target content and find more people who match your audience. You can also extract:

  • demographic information: age, gender, educational positions, marital status
  • what people like: hobbies, interests, hobbies
  • lifestyles: Location and marital status are combined to identify the types of people who interact with your business.

12Taller R

(a lot)

10 Market Research Tools You Should Use (12)

Sometimes it's good to get your hands dirty with raw data.

  • Ris a free language and environment software for calculating statistics, data manipulation, and graphing that you need to install first.
  • Taller Rprovides a variety of statistical analysis tools for use with R. It requires a bit of programming knowledge, but offers enormous possibilities for creating custom statistical analyses. RStudio is a free and open source integrated development environment, which means that it is constantly being improved by the data analysis community that uses it.


(Schedule a demo of Stats iQ)

10 Market Research Tools You Should Use (13)

Stats iQ might be the antithesis of R Studio, allowing you to do hardcore stats analysis without having to be a stats whiz. And thethe most powerful statistical analysis tool in the world, which is also the simplest in the world.

Stats iQ automatically:

  • find relationships in your data
  • shows how strong these relationships are
  • performs the correct statistical tests and visualizations
  • translates its results into a simple language that anyone can put into practice.

14make my personality

(a lot)

10 Market Research Tools You Should Use (14)

All marketers know that buyer personas help your company focus time and resources and inform product development and marketing. A buyer persona is a model of an ideal customer created through market research and existing customer data.

make my personalityhelps you create these semi-fictional characters in seven easy steps to follow, including:

  • Demography
  • Industry
  • professional responsibility
  • reports
  • objectives or goals
  • preferred communication method
  • biggest challenges
  • Anything else you want to include

The tool provides a profile of your buyer persona that you can share across your organization to inform and inspire.

15.Percent Change Calculator

(a lot)

You use the percentage change totracking change over time- For example. Fluctuations in sales, subscriptions or prices of financial securities.

(Video) Top 4 Market Research Tools to look out for in 2021 | Market research tools for your Business

For example, you sold 15,000 bikes this year and 9,000 last year. You want to know the percentage change in your sales:

15,000 (new number) – 9,000 (old number) = 6,000

6.000x100 = 66,66666


They sold 67% more bikes this year.

But do you want to do this calculation every time? NO! Put your two values ​​in a simplePercent Change Calculatorand he does the math for you.

10 Market Research Tools You Should Use (15)


(Free trial. Pricing starts at $14.99 per month.)

10 Market Research Tools You Should Use (16)

When it comes to understanding what is happening in a market, there is no more useful data than sales figures. AMZScout is innovative eCommerce software that gives sellers the information they need to identify potential high-profit items.

With AMZScout you can:

  • Get statistics for each product, including average monthly sales, ratings, sales history, and more.
  • Check the demand and level of competition for products and niches.
  • Cost forecast and profit margins.
  • Track seasonal trends and consumer behavior.

This leads to unexpected product discoveries, significant influxes of new customers,Powerful market insights and long-term revenue growth.


(PricesStart at $70 per month for 1 creator and go up to $278 per month for a team).

10 Market Research Tools You Should Use (17)

Tableau is a data visualization tool that requires no coding skills. Helps you visualize and understand your market research data.Analysis, visualization and business intelligence.

It works like this:

(Video) 5 Best Market Research Tools in 2023

  • Extract data from PDF, Excel, Text, R, Hadoop, Python or SAS into cloud databases.
  • Tableau desktop collects the data, analyzes it, and presents it as an interactive, shareable dashboard that shows trends and variances with colorful graphs and tables.
  • Data can be published, including features like collaboration and automation.
  • Users can view their data through platforms such as email, mobile devices, and desktop computers.

we miss your darlingmarket research tool? Let us know by sending us a tweet.@Qualtrics


10 Market Research Tools You Should Use? ›

The five primary research methods are questionnaires, focus groups, interviews, observation, and field research.

What are the 7 types of marketing research? ›

7 Types Of Market Research And How To Improve Them
  • Competitive Analysis. When businesses have nowhere else to start, they can always scrap data about their competitors. ...
  • Brand Sentiment. ...
  • Customer Decision-Making. ...
  • Customer Segmentation. ...
  • Market Messaging. ...
  • Product Pricing. ...
  • Product Development.
Dec 19, 2022

What are the 5 primary market research methods? ›

The five primary research methods are questionnaires, focus groups, interviews, observation, and field research.

What are the 4 common types of market research? ›

Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

What are the 3 main types of market research? ›

There are three types of market research-exploratory, descriptive, and causal.

What are the 8 types of market? ›

Types of the market:
  • Monopoly: A monopolistic market is a market formation with the qualities of a pure market. ...
  • Oligopoly: ...
  • Perfect competition: ...
  • Monopolistic competition: ...
  • Monopsony: ...
  • Oligopsony: ...
  • Natural monopoly:

What are the 6 steps of market research? ›

The 6 steps in the marketing process
  • Identify the opportunity. The first step is to define the problem you're aiming to solve. ...
  • Develop a research plan. ...
  • Collect the data. ...
  • Analyze your data. ...
  • Present your results. ...
  • Incorporate your findings.
Apr 6, 2022

What are 2 examples of market research? ›

Other examples of primary market research include:
  • Interviews. Interviews are a common type of primary market research that can be either in-depth or as simple as asking a question. ...
  • Focus groups. ...
  • Questionnaires. ...
  • Surveys.
Mar 10, 2023

What are the 10 steps of the marketing research process? ›

The marketing research process
  • Define the problem. Focus on the core customer challenge to solve.
  • Develop your research plan. ...
  • Gather your information. ...
  • Analyze your data. ...
  • Develop a strategy. ...
  • Take action.

What are the 7 basic research methods? ›

An introduction to research methods in Sociology covering quantitative, qualitative, primary and secondary data and defining the basic types of research method including social surveys, experiments, interviews, participant observation, ethnography and longitudinal studies.

What is the most common type of marketing research? ›

One of the most commonly used market research methods, Surveys are an easy way to understand your target audience and allow you to test a large sample size to determine if findings are true across a larger segment of your customers.

What are the 4 P's of market research? ›

The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience.

Which is the most common research instrument used? ›

Questionnaires are the most frequently used instrument to collect data. It helps to gather data concerning knowledge, attitudes, opinions, facts etc.

What are the 3 types of secondary research? ›

Secondary research can take many forms, but the most common types are: Statistical analysis. Literature reviews. Case studies.

What are the four 4 stages of the market research process? ›

Step 1: Problem Definition. Step 2: Development of an Approach to the Problem. Step 3: Research Design Formulation. Step 4: Field Work or Data Collection.

What are the 2 basic types of marketing? ›

It's also important to note that there are 2 broader types of marketing: traditional and digital. Digital marketing encompasses all of the digital aspects.

What are the 3 R's of marketing in relation to market research? ›

Similarly, there are an essential 3Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting, and re-engagement.

What are two primary market research methods? ›

The most common primary market research methods are interviews, surveys, focus groups and observations.

What are the 6 main types of market segmentation? ›

This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural, needs-based and transactional.

What are the six basic markets? ›

DETERMINING MARKET EMPHASIS IN RELATIONSHIP MARKETING: These six markets - customer, referral, supplier, recruitment, influence, and internal - do not necessarily each need their own formal written marketing plan, though some organisations will find it useful to do that.

What are the 5 types of market segmentation? ›

Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.

What are the 7 components of market research proposal? ›

It includes a summary, objectives, existing knowledge, intended outcomes, target demographics, data collection methods, a detailed research methodology, a project timeline, proposed budget, ethical considerations, and further outcomes.

What are the 4 marketing strategy steps? ›

The Marketing Planning Process: Four Steps to Success
  1. One: Objective and Goal Setting.
  2. Two: Assessing Your Current Situation.
  3. Three: Writing the Plan and Strategy.
  4. Four: Implementing and Managing Your Plan.

What are 5 examples of markets? ›

The following are common examples.
  • Financial Markets. Large scale platforms of financial exchange such as stock, bond, derivatives, commodity and money markets.
  • Over-the-Counter. A market that is conducted by a dealer network. ...
  • Reinsurance. ...
  • Crowdfunding. ...
  • Farmer's Markets. ...
  • Wholesale Markets. ...
  • Trade Fairs. ...
  • Events.
Mar 14, 2017

How do you carry out market research? ›

Follow these 5 steps to research your market:
  1. Define your research objective. The first step in the market research process is to define your research objectives. ...
  2. Develop your research questions. ...
  3. Gather your research. ...
  4. Interpret your findings. ...
  5. Draw conclusions and make decisions.
Dec 29, 2022

What are the 12 steps of research? ›

What are the steps of the research process?
  • Identify the project topic. ...
  • Review any available literature. ...
  • Submit process for review. ...
  • Create an initial hypothesis. ...
  • Design the research approach. ...
  • Begin gathering data. ...
  • Analyze the results. ...
  • Create your report.
Mar 10, 2023

What are the 12 steps of marketing? ›

The following 12 steps outline the key elements to include in your marketing campaign:
  • Outline your objectives. ...
  • Determine your budget. ...
  • Conduct market research. ...
  • Create a marketing plan. ...
  • Create a campaign schedule. ...
  • Establish an emotional connection. ...
  • Call to action. ...
  • Develop engaging content.
Mar 10, 2023

What are the 11 steps in the marketing process? ›

How to create a marketing plan in 11 steps
  • Define your offerings.
  • Define your brand mission.
  • Define your target audience.
  • Conduct a market analysis.
  • Conduct a competitor analysis.
  • Define your brand positioning.
  • Outline your goals.
  • Outline your marketing strategy.
Jun 26, 2020

What are research tools? ›

Data collection or research tools refer to the devices or instruments used to collect data, such as a paper questionnaire or computer-assisted interviewing system. They are used to measure a variable, or to collect the information needed to answer a research question.

What is the most valuable marketing research tool? ›

What is the best tool for market research? The best tool for market research is the one that helps your company learn the most about your target audience. For some businesses, that will be an analytics tool like Google Trends. For others, it will be a customer survey tool like Qualaroo.

What is the most important in marketing research process? ›

Identifying the problem is the most important step in market research processes. It's going to determine every step you take in the future—of market research anyways.

What are the 2 C's of marketing? ›

Two C'S of Marketing - Customers and Competitors.

What are the 4Cs of marketing? ›

What are the 4 C's of Marketing? The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run.

What are the four 4 key variables in the marketing strategy? ›

Product, price, promotion, and place form the four Ps of the marketing mix. These are the key factors that are involved in introducing a product or service to the public.

What are 5 research instruments? ›

Popular research instruments are interviews, surveys, observations, focus groups, and secondary data.

What is the most reliable research instrument? ›

Questionnaire is one of the most widely used tools to collect data in especially social science research. The main objective of questionnaire in research is to obtain relevant information in most reliable and valid manner.

Why are research tools important? ›

They serve as raw material for analysis and provide the facts and figures which are preparing various measurement scales. They also make the results of the study publicly available. Collecting data is one of the most important components of research.

What are the two 2 types of basic research? ›

There are two main categories of research methods: qualitative research methods and quantitative research methods.

What is meta data analysis? ›

Put simply, metadata analysis is the uncovering of a file's digital trail. By analysing a document's metadata, you can search for evidence to help build a legal argument. There are three main types of metadata to be aware of, which are: Structural metadata — Relationship between data and how they're put together.

What are primary research methods? ›

Primary research – what is it? Primary research involves gathering data that has not been collected before. Methods to collect it can include interviews, surveys, observations or any type of research that you go out and collect yourself.

What are the 6 types of markets? ›

This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural, needs-based and transactional.

What are the 6 steps of market research must list in order? ›

The 6 steps in the marketing process
  • Identify the opportunity. The first step is to define the problem you're aiming to solve. ...
  • Develop a research plan. ...
  • Collect the data. ...
  • Analyze your data. ...
  • Present your results. ...
  • Incorporate your findings.
Apr 6, 2022

What are the 4cs of marketing? ›

What are the 4 C's of Marketing? The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run.

What are the 4 main marketing strategies? ›

The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion.

What are the 5 classification of marketing? ›

The five major market system types are Perfect Competition, Monopoly, Oligopoly, Monopolistic Competition and Monopsony.

What are the 2 major types of markets? ›

Types of Markets
  • Physical Markets - Physical market is a set up where buyers can physically meet the sellers and purchase the desired merchandise from them in exchange of money. ...
  • Non Physical Markets/Virtual markets - In such markets, buyers purchase goods and services through internet.

What are the 6 market strategy? ›

The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation. The effective integration of the 6 P's of marketing can serve as the foundation for an effective growth strategy.

What are the marketing research instruments? ›

There are three basic types of marketing research instruments: questionnaires (for surveys), discussion guides (for in-depth interviews and focus groups), and mechanical data collection techniques designed to capture data associated with a research activity such as observation or experiment.

How do you choose a market research methodology? ›

Choosing a market research method

You'll want to consider what you want to achieve, what data you'll need, the pros and cons of each method, the costs of conducting the research, and the cost of analyzing the results. Get it right though, and it'll be worth all the effort.


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