10 Market Research Tools You Should Use (2023)

From tracking the powerful US Census to instantly calculating percentage change, there are many research tools available to help you in your market research work.
when you drivemarket research, the obvious tool you need is a top-notch survey platform. But let's look at some other tools to help you create the best possible experience for your customers and employees.

Here are 17 of the best.

Want to try Qualtrics? You can use our market research tool for free.

1.Pew Research Center

(a lot)

Careful, rigorous and transparent data. That's what you can expect from ThePew Research Center, a nonprofit organization that conducts research and analysis in a variety of fields. These include:

• United States politics and politics
• public opinion polls
• Social and demographic trends
• news and media
• Science
• Religion
• technology and internet
• Hispanic interest
• world interest

More specific topics of interest and research include:

• social media
• online privacy
• broadband connection
• IoT (Internet of things)

2.growth bar

(Free trial period)

The fastest and easiest way to conduct market research has to be the growth bar. The tool allows you to conduct real-time market research and instantly unlock key data points about your competitors or websites and the growth channels and keywords that work for them. This data will help you see what others are doing in your field and identify which marketing channels could help you grow your own business.

Look at the following data for each site:

• domain authority
• organic traffic
• The best organic keywords
• Top paid keywords
• Backlinks Principales
• Suggested Keywords
• Keyword-Suchvolume

Take the next actionable steps to compete in the marketplace by creating fast-ranking content using powerful open AI technology. Type any keyword and instantly get a table of contents that tells you exactly what to write to optimize for SEO. You can also pair this tool with Sitecheckerlink extractorThis allows you to pull all the links from the target website to see who they link to.

3.living facts

(a lot)

Billed as the sister site of the Pew Research Center and created by The Pew Charitable Trusts, Living Facts has a simple tagline: "About Americans Today: Who We Are and How We Live." Our goal is to inform and inspire. And the.'

With a clean, colorful layout and infographics packed with statistics, study quizzes, and fascinating facts, Living Facts covers:

• communities
• democracy
• Demography
• Believe
• Health
• Money
• trends
• Work

4.US Census Business Data

(a lot)

There's nothing better than US Census data when it comes down to it.free market research.
Begin withdata treasures, videos that explain how to access census data to make your business decisions.

Then dive into the data with helpful tools to:

• Business: Öconsumer's price indexmiOffice of Economic Analysis
• money statisticsder Federal Reserve Banks.
• income:Income by occupation and educationmiincome statistics.
• Work market:Employment and unemployment statisticsdo Bureau of Labor Statistics.
• The industry:North American Industry Classification Systemthe NAICS system.

5.Sample Size Calculator

(a lot)

You need to create multi-person surveys to be representative of your audience, but you don't know how many. How are you? use ourssampling calculator.

To put on:

• confidence level
• population
• error range

and calculates the sample size you need in seconds.

6.Google keyword tool

(a lot)

Where the eyes are the window of the soulGoogle keywordsYou are the window to the Internet. Google Keyword Tool is very popular because it accesses the best data: Google's.

To start you need to create onefree adwords accountto access all the results.

This Google tool shows you:

• Keyword-Suchvolume
• how competitive are these keywords
• how keywords are related to each other

you also can

• Limit your keyword search to one language or geographic area
• Restrict searches to mobile devices only
• filter results based on selected criteria

7.Qualtrics-Panels

(Contact Usfor a demo and a quote)

Finding the right respondents for your surveys is hard work, and a survey that no one answers is pretty useless. By using our panel team, you will have access to hundreds of thousands of opt-in respondents, both B2B and B2C, who have already been vetted and qualified. When our team works on your research project, you can:

• Choose any target group and access a representative sample
• Increase the precision of your follow-up study samples, which are 47% more consistent than standard sampling methods
• Get support for your best study at every step, from launching the survey to reporting the results

8.social mention

(a lot)

Do you want to know what everyone is saying about your brand?social mentionSearches over 100 social networking sites like Facebook, Twitter, Google, blogs, videos, and images for mentions of your brand, competitors, or any keywords you choose to type. It then makes them available to you in a single information channel.

You get four main metrics:

• Fortaleza– How often your keywords appear on social media.
• Feeling: Positive x negative mentions
• dedication: How many people talk about your keywords repeatedly.
• Reach: sphere of influence, i. h how many unique users mention your keywords.

9.Google trends

(a lot)

While Google Trends has some overlap with Social Mention, it has the added feature of considering Google search engine data.other than thatfor social platforms.

Google Trends:

• It shows the number of times your search term is entered into Google compared to the total search volume of the website in a given period.
• It provides keyword and geographic data about Google users.
• It can be used for comparative keyword research and to detect event-driven keyword spikes.
• It gives you a broader perspective on the news, opinions, posts and information that affect your brand.

10think with google

(a lot)

This tool gives you all the information you need to discover market trends, understand consumer behavior and gain market insights, ready for your product launch. You'll find everything from general information to ready-to-present statistics and helpful marketing tools.

With fascinating and useful content from Google, with data from your digital searches, Think with Google informs your marketing campaigns:

• Understand the data with articles that explain its implications
• Highlight trends in real time
• Show what other companies have achieved

11Facebook Audience Information

(a lot)

with valley2.45 billion monthly active users, marketers are missing a trick if they don't follow social media giant Facebook for marketing purposes. ANDFacebook Audience InformationRead information about two groups:

• People connected to your Facebook page
• people on facebook usually

This will help you create and target content and find more people who match your audience. You can also extract:

• demographic information: age, gender, educational positions, marital status
• what people like: hobbies, interests, hobbies
• lifestyles: Location and marital status are combined to identify the types of people who interact with your business.

12Taller R

(a lot)

Sometimes it's good to get your hands dirty with raw data.

• Ris a free language and environment software for calculating statistics, data manipulation, and graphing that you need to install first.
• Taller Rprovides a variety of statistical analysis tools for use with R. It requires a bit of programming knowledge, but offers enormous possibilities for creating custom statistical analyses. RStudio is a free and open source integrated development environment, which means that it is constantly being improved by the data analysis community that uses it.

13iQ-Statistics

(Schedule a demo of Stats iQ)

Stats iQ might be the antithesis of R Studio, allowing you to do hardcore stats analysis without having to be a stats whiz. And thethe most powerful statistical analysis tool in the world, which is also the simplest in the world.

Stats iQ automatically:

• find relationships in your data
• shows how strong these relationships are
• performs the correct statistical tests and visualizations
• translates its results into a simple language that anyone can put into practice.

14make my personality

(a lot)

All marketers know that buyer personas help your company focus time and resources and inform product development and marketing. A buyer persona is a model of an ideal customer created through market research and existing customer data.

make my personalityhelps you create these semi-fictional characters in seven easy steps to follow, including:

• Demography
• Industry
• professional responsibility
• reports
• objectives or goals
• preferred communication method
• biggest challenges
• Anything else you want to include

The tool provides a profile of your buyer persona that you can share across your organization to inform and inspire.

15.Percent Change Calculator

(a lot)

You use the percentage change totracking change over time- For example. Fluctuations in sales, subscriptions or prices of financial securities.

For example, you sold 15,000 bikes this year and 9,000 last year. You want to know the percentage change in your sales:

15,000 (new number) – 9,000 (old number) = 6,000

6.000x100 = 66,66666

9.000

They sold 67% more bikes this year.

But do you want to do this calculation every time? NO! Put your two values ​​in a simplePercent Change Calculatorand he does the math for you.

sixteen.AMZScoutNombre

(Free trial. Pricing starts at $14.99 per month.)

When it comes to understanding what is happening in a market, there is no more useful data than sales figures. AMZScout is innovative eCommerce software that gives sellers the information they need to identify potential high-profit items.

With AMZScout you can:

• Get statistics for each product, including average monthly sales, ratings, sales history, and more.
• Check the demand and level of competition for products and niches.
• Cost forecast and profit margins.
• Track seasonal trends and consumer behavior.

This leads to unexpected product discoveries, significant influxes of new customers,Powerful market insights and long-term revenue growth.

17quadruple

(PricesStart at $70 per month for 1 creator and go up to $278 per month for a team).

Tableau is a data visualization tool that requires no coding skills. Helps you visualize and understand your market research data.Analysis, visualization and business intelligence.

It works like this:

• Extract data from PDF, Excel, Text, R, Hadoop, Python or SAS into cloud databases.
• Tableau desktop collects the data, analyzes it, and presents it as an interactive, shareable dashboard that shows trends and variances with colorful graphs and tables.
• Data can be published, including features like collaboration and automation.
• Users can view their data through platforms such as email, mobile devices, and desktop computers.

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