How to promote your law firm on Instagram (2023)

Monday 22 May 2023

In today's digital age, social media has become an essential tool for businesses to reach their target audience and grow their brand.

And while many law firms feel that social media is irrelevant to their industry, the truth is that social media, especially Instagram, can be a valuable marketing tool to showcase your legal expertise and attract potential clients.

Instagram is so much more than influencer photos, dance videos and cat memes. It can be a valuable tool to create more visibility, engage your audience and grow your business.

In this article, I will cover best practices for marketing your law firm on Instagram. Whether you are self-employed or a large law firm, learn how to use Instagram to promote your services and reach new clients.

Is Instagram relevant to law firms?

It can be easy to dismiss Instagram as a platform for influencers and food photos, but it can actually be a powerful tool for professional marketing services. example,over halfof the top 20 US law firms use Instagram to market their services.

So yes, Instagram is definitely relevant to law firms. Over1 billion userson the platform (of which 80% follow businesses), law firms would no longer operate on Instagram. In fact, Instagram is the third most popular social channel, just behind YouTube and Facebook.

Benefits of Instagram Marketing for Law Firms

With so many active users, Instagram presents a huge opportunity for law firms to reach more potential clients and build authority online. It's always a way to reach people who would otherwise never have heard of your company.

There are many benefits of Instagram marketing for law firms:

  • show your experience: Instagram lets you showcase your legal expertise and help potential clients learn more about the services you offer. You can share educational content and industry insights, making your company a leader in your market.

  • Build relationships with potential customers: Instagram lets you connect with potential customers on a more personal level. You can share company updates, post behind-the-scenes content and interact with your followers in real time. This will help you build relationships with people who might be interested in your services.

  • Increase website traffic: As you grow on Instagram, you can attract more users to your website. Simply add a link to your website in your bio, posts and stories with a call to action to get your audience to engage or contact you.

  • Make your brand human: Instagram allows you to humanize your brand (which is super important for the often "stuffy" legal industry). Share photos and videos from your team, events, community engagement and more. This will help potential customers feel more connected to your brand and build trust in your services.

    (Video) 2020 Attorney Social Media Marketing: Using Instagram to Market Your Law Firm

  • Save money on marketing: Compared to traditional marketing methods, Instagram marketing can be a relatively cost-effective organic marketing channel. With the right strategy, you can reach potential customers without spending a lot of money on paid advertising.

10 tips to promote your law firm on Instagram

Many of the Instagram marketing best practices for other types of businesses also apply to law firms, although there are nuances.

Below, I outline some of the best Instagram marketing strategies for law firms to grow on the platform.

1. Focus on your niche

If you specialize in a specific area of ​​law, you may want to create content that focuses on value and the specific services you offer. This content should speak directly to the types of customers you serve and the types of challenges they face.

For example, if you're a family lawyer, you can post about topics like divorce, child support, custody, adoption law, mediation, etc. If you're a corporate lawyer, you can post content about corporate liability, contracts, investments, and the like.

Focus on your niche to attract people interested in your services. Otherwise, you risk becoming a generalist, which makes it difficult to differentiate yourself from other law firms.

2. Publish high-quality, visually appealing content

Instagram is a highly visual platform that prioritizes images and videos over text content. With that in mind, you'll want to focus on creating high-quality, visually appealing content that grabs the attention of your target audience.

They can be pictures, photos, videos,to roll, ofcarousels. You can use tools such ascanvasto create custom images, hire a photographer to take images, or use royalty-free images from websites such asUnsplash. Just make sure to avoid copyrighted images or screenshots.

Educational content works particularly well for law firms. Share content that adds value to your followers, such as tips for navigating legal processes, information on legislative changes, and industry insights.

Instagram Reels lets you create short, engaging videos to reach a wider audience. You can create educational wheels, funny wheels or whatever you think will appeal to your users. Try it out and see what content works best!

3. Use relevant hashtags

Instagramhashtagsis used to "tag" your content as it applies to specific topics/categories and to reach users searching for those topics. As a lawyer, try using hashtags that are relevant to your practice. With help to increase the visibility of your content and attract potential customers on Instagram.

Here are some tips for researching hashtags:

  1. Start with relevant keywords: Think of topics and themes relevant to your law firm and use those keywords to search for commonly used hashtags in your industry.

  2. Check your competition: See what hashtags other law firms are using in their posts and see if these hashtags are relevant to your firm's content.

  3. Use Instagram Search: With Instagram Search, you can search for hashtags and see related hashtags that may be relevant to your content. If you're a small business, you might want to use hashtags with less than 20,000 results.

  4. Search Trending Hashtags: See what hashtags are popular on Instagram and see if any of them are relevant to your business content. Use them in your posts and scrolls.

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  5. Use a hashtag generator tool: tools likeToolsEmTodas as hashtagscan help you find relevant hashtags to use in your law firm's Instagram content.

4. Publish content consistently

While "consistency" is a buzzword when it comes to Instagram, being consistent across the app is a great way to grow your account.

However, there are no fixed rules for when and how often to post. Basically, the more consistent you are, the more your audience will see your content and trust your brand.

For starters, I recommend posting once a day to monitor your content and track performance. Over time, you'll get a better idea of ​​what content performs well and what your audience wants to see.

If posting on Instagram seems like a chore, there are many tools you can use to automate your posting schedule. E.g,Lateris a social media management tool that lets you schedule posts, schedule your content, and track your performance on Instagram. Also,Hootsuitelets you manage multiple Instagram accounts, schedule posts, and track your analytics all in one place.

Try to get a consistent posting schedule that works for you. This is the best way to see growth and measure the impact of your Instagram marketing strategy.

5. Track performance with Instagram Analytics

So how do you measure the performance of your content on Instagram?

Simple! Instagram's built-in analytics tool lets you track performance, track your engagement, see audience insights, and adjust your strategy for success.

You can use Instagram Insights to understand your target audience's demographics, behaviors and interests and understand what content they like best.

In addition, third-party tools such asbeckoned followsEmsquare iconyou can analyze your Instagram followers, find influencers, track your competitors, track your engagement and much more.

Analytics help you understand the success of your Instagram strategy and adjust your approach for better results.

6. Share customer testimonials and case studies

Sharing customer testimonials is a great way to build social proof and encourage potential customers to trust your business. You can share some of the great work you've done and the positive results you've achieved for your clients.

Customer testimonials and case studies will help you demonstrate your expertise and highlight the successful results your business generates for your clients. This content can be in the form of Instagram posts, photos, newspapers, stories, videos or interviews.

7. Harness the power of Instagram Stories

If you have a public Instagram account, your content (including stories) will be shared with a wider audience. Stories can be particularly powerful when it comes to attracting new followers and increasing engagement.

Use Instagram Stories to share behind-the-scenes content, promote events, and announce exclusive offers. You can even add things like gifs, tags, polls, Q&A forms and more.

You can also share your own posts and videos as stories on your account. This is a great way to get more views and engagement.

(Video) Build a Profitable Law Firm Instagram Following From Scratch

8. Use Instagram Live to engage your audience

Instagram Live is Instagram's own option for live video on the platform (similar to Facebook Live). Here you can go live on video and share information with your audience in real time. Followers can comment, like and share your live video, increasing your account's visibility.

Use Instagram Live to connect with your audience and provide them with valuable insights and information. You can even go live with other industry experts in an interview format, download your live video and re-share it on other platforms (like Facebook or YouTube Shorts).

9. Collaborate with other companies

New or small Instagram accounts often go through a slow growth phase. You may feel that you are writing too much and not seeing good results. This may be a good time to start partnering with other larger accounts.

Consider partnering with other businesses that complement your field, such as other legal professionals, bloggers, or consultants. These accounts can re-share your content, increase your reach and gain you new followers.

You can find these accounts simply by searching Instagram for other professionals or by contacting your existing connections who are active on Instagram. Then work with them to connect, share and promote their accounts. =

10. Respond to comments and messages

Posting your content on Instagram is just part of the strategy. The other party is actively engaged with the people who interact with their content.

This means replying to user comments, replying to direct messages, replying to other people's posts, etc. This ensures that your Instagram interactions are a two-way street that can boost your account.

Commenting on posts from other industry professionals can also help you get noticed by new followers. Make sure you keep it professional, be sincere and strive to build real connections.

Best Law Firm Instagram Accounts to Follow

Looking for examples of law firms using Instagram well?

In no particular order, here are some law firm Instagram accounts with great branding, an engaged following, and a great content strategy:

  1. Mike Mandell

  2. Ben Crump

  3. Lisa Blom

  4. James Helm "Top Dog Law"

  5. Sara Williams

  6. Ali Awad "CEO Attorney"

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  7. Rob Simon

  8. Hugo Heer

  9. Seth Bader

  10. Amal Alamuddin Clooney

  11. Jefferson Visser

  12. Erin Brockovich

  13. Matt Margolis

  14. Paige Sparks

  15. John Morgan

  16. Jennifer Gore-Cuthbert

  17. jasminminer

  18. Ryan Stygar

  19. *Kim Kardashian

  20. Louis Scott

  21. Clay Payne

  22. Michelle Fonseca – Lemon Law Attorney

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  23. Joe Rafaeli

  24. Brittany Alexander

  25. Elham Ellie Jamshidi "High Heeled Lawyer"


How to promote your law firm on Instagram? ›

Photos and videos on Instagram can show a law firm's personality. It allows clients, potential clients and others to get to know the firm on a personal level. A firm can include personal stories about its attorneys and its clients, give alerts about law changes or let people know when they should seek legal services.

How can law firms use Instagram? ›

Photos and videos on Instagram can show a law firm's personality. It allows clients, potential clients and others to get to know the firm on a personal level. A firm can include personal stories about its attorneys and its clients, give alerts about law changes or let people know when they should seek legal services.

How do you attract law clients? ›

  1. Send Thank You Notes. Referrals are one of the top ways attorneys attract new clients. ...
  2. Create Quality Content. Blogging about personal injury isn't always easy. ...
  3. Invest In Local SEO. ...
  4. Look To Legal Directories. ...
  5. Build Authority And Credibility. ...
  6. Target Your Niche. ...
  7. Add Some Personality. ...
  8. Make A Case For Your Law Knowledge.

How do I market my business on Instagram? ›

10 Ways to Market Your Business on Instagram
  1. Share Instagram Stories Along With Posts. ...
  2. Add 8-12 Relevant Hashtags to Your Post. ...
  3. Provide Real Insights and Updates About Your Business. ...
  4. Follow People in Your Target Audience. ...
  5. Tag Local Brands and Companies That You Work With. ...
  6. Use Instagram to Drive Traffic to Your Blog.
Oct 8, 2019

How do I promote my Instagram page to get more followers? ›

10 ways to increase Instagram followers
  1. Optimize your Instagram account.
  2. Keep a consistent content calendar.
  3. Schedule Instagram posts in advance.
  4. Engage with customers, brand advocates and influencers.
  5. Avoid fake Instagram followers.
  6. Showcase your Instagram everywhere you can.
  7. Post content that followers actually want to see.
Dec 7, 2022

How do I partner with a company on Instagram? ›

To allow an advertiser to boost your post using post-level settings:
  1. Create a post.
  2. Tap Advanced settings.
  3. Under Branded Content, tap Add paid partnership label.
  4. Toggle on Add paid partnership label.
  5. Tap Brand partners.
  6. Search for the brand partner that you want to tag in your post and tap Add.

Can lawyers post on social media? ›

Here's a short summary of some of the American Bar Association's Model Rules of Professional Conduct to know: Case information and communications should remain confidential and not posted on social media. Lawyers cannot post about clients without their permission.

What do clients want most from their lawyers? ›

“Different clients value different things but they all value transparency, responsiveness and market experience,” he said in a Q&A for Legal Business. Frequent communication and regular progress updates are a vital part of client service.

What do you say to attract clients? ›

What do you say to attract customers?
  • Beautiful in Its Simplicity. ...
  • Artistically Inspired. ...
  • Enhance Your Life. ...
  • Enhance Your Beauty. ...
  • Looks so Good on the Outside, It'll Make You Feel Good Inside. ...
  • Never Looked so Good. ...
  • Simply Awesome. ...
  • Perfect From Beginning to End.
Nov 8, 2020

Does boosting posts on Instagram work? ›

You can boost a post you create on Instagram to turn it into an ad and reach more people. When you create an ad using Ad tools on Instagram, you can choose whether your advertising goal is more profile visits, website visits or messages. Instagram posts that include product tags can also be boosted.

How to increase 50 followers on Instagram? ›

How to Increase Followers on Instagram
  1. Take Advantage of Your Bio. ...
  2. Use Relevant Hashtags for Your Content. ...
  3. Post Your Content at the Right Time. ...
  4. Steal Followers from Your Competitors. ...
  5. Pay for Sponsored Posts and Product Reviews. ...
  6. Use Geotags for Local Discoverability. ...
  7. Use Instagram Stories. ...
  8. Highlight Important Stories.
May 9, 2023

How can I promote my business on Instagram for free? ›

11 Best Ways to Promote Your Instagram (for Free)
  1. Create Useful Posts. ...
  2. Engage through Stories Stickers. ...
  3. Create Save-able Content for Your Feed. ...
  4. Use Hashtags. ...
  5. Use Instagram Stories. ...
  6. Use IGTV. ...
  7. Go Live on Instagram Live. ...
  8. Engage with Instagram Influencers.
Apr 24, 2023

Are paid promotions on Instagram worth it? ›

77% of consumers are more likely to buy from a brand if they follow it on social media — 65% buy from a brand after seeing it on Instagram. According to this data, paid promotion on Instagram is worth investing in, especially if your goal is to increase brand awareness and your engagement rate.

How many Instagram followers do you need to promote? ›

There is no specific number of followers you must have. However, there are several categories of influencers, mostly based on the number of people they have made part of their community: Celebrities or Mega Influencers (1M + followers) Macro Influencers (500K – 1M followers)

How much is Instagram promotion cost? ›

According to Wordstream, the average cost per click (CPC) for Instagram ads is around $0.5-$0.75. Your brand's CPC depends on the products or services you offer.

How much does Instagram pay for 1k followers? ›

Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post. However, Instagram does not pay influencers directly, so you can begin making money whenever you land your first sponsorship deal or join an affiliate program, even if you don't have 1,000 followers yet.

How much does Instagram pay for 1,000 views? ›

It's important to note that the amount Instagram pays for 1000 views is not set in stone. It can vary depending on the specific circumstances of the content creator and their audience. However, on average, content creators can expect to earn anywhere from $0.01 to $0.05 per 1,000 views.

How do you get brands to notice you on Instagram? ›

If you're looking to promote yourself on Instagram and achieve a large and loyal following, these tips should be useful.
  1. Choose Appealing Aesthetics. ...
  2. Find Your Niche. ...
  3. Use Engaging Captions. ...
  4. Be Smart With Your Hashtags. ...
  5. Post at the Right Time. ...
  6. Be Interactive. ...
  7. Use Instagram Stories. ...
  8. Look at Your Competition.
Jan 3, 2019

Can lawyers have Instagram? ›

For lawyers who create engaging content, Instagram is a key platform for building brand name awareness, trust, and likeability.

Can a company sue you for posting on social media? ›

Social media platforms are granted near blanket-immunity under the landmark piece of internet legislation known as 'Section 230 of the Communications Decency Act', and generally cannot be sued unless a key exception applies.

Why is social media important for lawyers? ›

Social media can be a powerful tool for lawyers. It is an effective way for them to market their firms, increase their client base, and build their reputations. By developing a well-crafted social media strategy and sticking to it, lawyers can reach their audience and engage potential and existing clients.

Are lawyers loyal to their clients? ›

Lawyers owe numerous duties to their clients. One of those duties is loyalty, which is often thought of as preventing a lawyer from representing a client whose interests conflict with those of another client.

What do clients value the most in law firms? ›

And how can law firms meet these needs and go beyond them to win more business? Research has identified 4 key categories that legal clients value; Service, Cost, Quality of Legal Advice & Added Value. A key area that legal clients value is the customer service and delivery aspect of legal advice and service.

What are 4 ways to attract customers? ›

10 Ways to Get New Customers
  • Ask for referrals. ...
  • Network. ...
  • Offer discounts and incentives for new customers only. ...
  • Re-contact old customers. ...
  • Improve your website. ...
  • Partner with complementary businesses. ...
  • Promote your expertise. ...
  • Use online reviews to your advantage.
Apr 6, 2017

What are the power words to create urgency? ›

Words that Highlight Urgency
  • Now.
  • Hurry.
  • Quick.
  • Limited.
  • Running Out.
  • Fast.
  • New.
  • Deadline.
Jan 12, 2016

What are the six strategies to attract customers? ›

The following six strategies will help you attract and keep customers.
  • Offer quality products. Good quality is the most important reason cited by consumers for buying directly from farmers. ...
  • Cultivate good people skills. ...
  • Know your customers. ...
  • Use attractive packaging. ...
  • Let customers try samples. ...
  • Be willing to change.

What is the best time to post an Instagram? ›

Best Times to Post on Instagram
  • Best times to post on Instagram: Mondays from 10 a.m. to noon. Tuesdays from 9 a.m. to 1 p.m. Wednesdays from 10 a.m. to 1 p.m. Fridays from 9 to 11 a.m.
  • Best days to post on Instagram: Tuesdays and Wednesdays.
  • Worst days to post on Instagram: Sundays.
May 8, 2023

How much should I spend on Instagram ads per month? ›

At least $1 a day for ad sets charged for impressions. Ads charged for clicks, likes, video views or post engagement need a daily minimum budget of at least $5 a day. The daily minimum budget for low-frequency events, such as offer claims or app installs, need to be at least $40 a day.

What is the difference between boost and promote on Instagram? ›

Summary: boosted posts vs promoted posts

The main difference is that boosting a post is quick and simple whereas promoting a post or creating an ad from an existing post takes quite a lot more time and requires knowledge of Ads Manager.

How much does Instagram pay for 50 followers? ›

Most micro-influencers who have 5-10k followers make an average of ₹6,531 per post. Creators with 50,000 to 80,000 followers usually charge around ₹14,843 per post and as you move higher up the ladder creators with 250,000 to 500,000 followers charge around ₹49,725 per post.

How often should I post on Instagram? ›

Generally, we recommend posting at least once a day to maximize your visibility and engagement. However, if you have more time and resources, you can post multiple times a day, or even several times a week. Experiment to find the posting schedule that works best for you and your followers.

How to increase 1k followers on Instagram in 5 minutes? ›

If you want to know how to get 1k followers on Instagram in 5 minutes, use the influencer marketplace. This marketplace lets you work with popular influencers in your niche with a large following. By collaborating with these influencers, you may tap into their target audience and quickly earn new followers.

Can I pay to promote my Instagram? ›

You can pay for boosted posts from the Instagram app by adding a payment method. You can also pay for your boosted Instagram posts by linking a Facebook Page to your Instagram professional account and using your ad account. You may need to convert to an Instagram professional account to link to a Facebook Page.

How do I grow my Instagram followers organically? ›

Here are the top 5 ways to gain Instagram followers organically.
  1. Make your Instagram name SEO-Friendly. ...
  2. Write descriptive post captions. ...
  3. Use trending hashtags. ...
  4. Engage with others. ...
  5. Generate organic followers from your emails.

How can I boost my Instagram posts without Facebook? ›

How to place an ad on Instagram without Facebook
  1. Open Instagram and go to your profile.
  2. Select the post you would like to promote.
  3. Tap “Promote” on the right-hand side under your picture or video.
  4. Now you can specify the details for your promotion.

Who has the highest Instagram paid promotion? ›

20 Highest-Paid Instagram Influencers
  1. Cristiano Ronaldo (@cristiano) Number of Followers: 545 M. ...
  2. Leo Messi (@leomessi) Number of Followers: 427 M. ...
  3. Kylie Jenner (@kyliejenner) ...
  4. Selena Gomez (@selenagomez) ...
  5. Dwayne Johson (@therock) ...
  6. Ariana Grande (@arianagrande) ...
  7. Kim Kardashian (@kimkardashian) ...
  8. Beyonce Knowles (@beyonce)
Mar 15, 2023

How much should I ask for a paid promotion on Instagram? ›

When deciding how much to charge for a sponsored Instagram post, ALWAYS start with this simple formula: Charge $10 for every THOUSAND followers you have.

What does a boosted post look like? ›

When you boost a post or Story on Instagram, you're creating an ad from posts and Stories that you've already shared with your followers. Ads look similar to organic posts and Stories but have a few differences. Ads have a Sponsored label beneath the handle in the corner.

How much does 100K Instagram followers make? ›

How much does an Instagram influencer with 100K followers make? The earning potential of an Instagram influencer with over 100k followers depends on different factors, but it typically ranges from $1,000 to $5,000 per sponsored post.

What happens when you hit 100K followers on Instagram? ›

Once influencers reach over 100k followers, they tend to start charging at least $1,000 for just one post such as Sam Ushiro who has 283k followers and charges $1,500 a post. Not to mention, celebrities like Kim Kardashian West with 107 million followers can rake in over $500,000 for a sponsored Instagram post.

Is it OK to have 100 followers on Instagram? ›

Is 100 followers on Instagram good? While 100 followers may not seem like a lot, it's a good starting point for businesses just starting on Instagram. It shows that your content is resonating with your audience and that you're building a community of loyal followers.

Can lawyers see private Instagram accounts? ›

Most social media users have privacy settings activated, which prevents prying eyes from seeing everything they post. Anyone (including attorneys) can typically see if someone maintains an account, even if the contents are limited.

Can they use Instagram in court? ›

Even if your account is set to private, the content might still be used in court if the requested information is relevant to the case. When a request is made for your personal social media account, the court may order that you turn over any content that can be considered relevant to the case.

Are lawyers allowed to be friends with clients? ›

Don't blur the lines between lawyer and client. Always remember who is the lawyer and who is the client. As a general rule, you should not become such good friends with the client that it will then be difficult for you to give tough, clear-headed advice.

Can you be dating your lawyer? ›

For decades, regulators and courts have ruled that sex with a client during the course of the professional relationship is unethical. Nonetheless, lawyers continue to flout precedent and are frequently disciplined for engaging in sexual relations with their clients.

Why do influencers need lawyers? ›

Your lawyer is responsible for protecting your reputation on social media. Lawyers or attorneys help their clients(social media influencers) in several ways, such as advising them on signing a particular contract with a brand. Furthermore, they can work to resolve any disputes on social media.

Does Instagram tell public accounts who looks at their page? ›

Instagram doesn't allow users to see who views their profile. So if you look through someone's profile and don't like or comment on a post, there's no way for them to know who sees the pictures.

Can the government see your private Instagram? ›

The police cannot search your phone without a search warrant. However, nothing prevents the police from looking at your Facebook, Instagram, or Twitter page from their own computers. The Fourth Amendment to the Constitution protects people from unreasonable searches by the police.

Can you have a private professional Instagram? ›

Keep in mind that business profiles aren't able to make their accounts private. If you want to make your business account private, first switch back to a personal account.

What is not allowed on Instagram? ›

Illegal Content – We don't allow support or praise of terrorism, organized crime or hate groups on Instagram. Offering sexual services and selling firearms and drugs are also prohibited. Hate Speech, Bullying and Abuse – We remove credible threats of violence, hate speech and the targeting of private individuals.

Can the police tap your Instagram? ›

a search warrant issued under the procedures described in the Federal Rules of Criminal Procedure or equivalent state warrant procedures upon a showing of probable cause is required to compel the disclosure of the stored contents of any account, which may include messages, photos, comments, and location information.

Can Instagram screenshots be used in court? ›

Posts or Stories, even if taken down, can potentially be used if a screenshot, photograph, or other record of it exists, and it can be proven to have come from an account you control and someone can establish the post has been unaltered and is a fair and accurate representation of what was actually posted.

Can someone sue you on Instagram? ›

Section 230 essentially immunizes online platforms from most state law claims (also known as “torts.") This means you wouldn't be able to sue Instagram, Tik Tok, or any other social media site in court for, say, defamation, intentional infliction of emotional distress, online harassment, or cyberbullying.

Can lawyers look at social media during trial? ›

Social media is subject to the same standards as any other evidence when it comes to discovery requests and relevance. Many attorneys are tempted to make blanket discovery requests for all social media, but these are likely to be denied as overly broad.

Can you sue someone for exposing you on social media? ›

Yes, you can sue for social media defamation. However, while it may seem natural to want to sue the social media platform for defamation, your best option is to file a defamation lawsuit against the individual poster or commenter.


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